Anheuser-Busch InBev consistently creates some of the most popular Super Bowl ads featuring two of its most popular beers, Budweiser and Bud Light. As the exclusive beer advertiser of this year’s game, the company has secured seven 30-second ad units for Super Bowl XLIX, intending to focus on the “spontaneous fun” of the brand as well as bringing back some familiar characters: last year’s iconic Clyesdales and puppy duo.
Bud’s puppy-horse ad from last year became one of the most memorable and well-received spots, and they seek to replicate the team this year. In another spot, a drinker who is not an actor will unknowingly walk into a surprise-filled ad by buying a custom-labeled beer that triggers a life-size, interactive Pac Man game. Other ads will highlight Bud’s “brewing credentials” as well as the beer’s brand new packaging which feature more than 100 different messages scrolled on bottles as part of the ongoing “Perfect Beer For Whatever Happens” campaign.
The brewer, like many other advertisers, has millions of dollars invested in the end result.