Claridge’s have announced their iconic Christmas Tree will be designed by no other than Burberry’s Chief Creative and Chief Executive Officer, Christopher Bailey.
Inspired by the brand Burberry, the Christmas Tree will be an “innovative and modern contrast to the art deco design of the hotel, exploring the concept of light and shadow reflecting around the iconic lobby.” The tree will incorporate over 100 umbrellas, each finished in bespoke gold and silver metallic fabric. To create a magical and joyous atmosphere, the lights around the tree will twinkle into life as guest walk by.
Christmas is one of Christopher’s favourite times of the year and he was extremely delighted when he was asked to design Claridge’s Christmas Tree. Christopher said: “We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in. We also love the idea that the tree comes to life as guests pass by bringing a wonderful touch of festive magic to their stay.”
Thomas Kochs, Claridge’s General Manager, expressed his excitement stating that “Christmas has always been a truly special time of year at Claridge’s.” He went on to mention the delight of welcoming Burberry’s Christoper Bailey to bring some “Christmas magic and creativity of Burberry” into the lobby. The hotel is extremely proud to collaborate with a quintessentially British brand such as Burberry during this special time of year, who share a similar sense of heritage.
This year is the sixth year that Claridge’s has invited a favourite guest to distinctively interpret the tree. Claridge’s Christmas Tree will be unveiled on Monday 16th November 2015, marking the first time that the hotel will have a British designed Christmas Tree.