Biotherm Homme and David Beckham sign long-term partnership to develop a range of men’s grooming products.
You can smell like him, you can dress like him, and now you will be able to use the same skincare routine as him as he partners up with L’Oréal Luxe’s brand, Biotherm Homme – the N°1 in premium men’s skincare brand that have announced their long-term partnership with David Beckham to bring out a range of men’s grooming products.
“I’m excited to be working with Biotherm Homme,” said David. “I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”
The collection, of both skincare and daily grooming products, will launch in 2017.