LACOSTE Launch Energized | The Perfect Man


It was back in the 1930’s that Rene Lacoste designed the original Polo shirt. Little did he know at the time that this iconic sportswear design would still be worn nearly 100 years down the line, both on and off the sports-ground by men and women around the world.

Their latest limited edition fragrance, EAU DE LACOSTE L.12.12 ENERGIZED (£47), celebrates joy, pride and passion for the game. Inspired by that electrifying moment in the arena when the game begins, ENERGIZED, opens up with fiery ginger and cool mint which adds a crisp energetic freshness to ceder leaf and citrus. The masculine touch is added through tuberose and LACOSTE’s signature leathery notes which give it its rugged character.

LACOSTE Energized

We love the packaging which has been designed using their iconic crock logo, but with a contemporary edge, mixing things up and incorporating national flags within the logo. Representing allegiance and warm spirit of belonging, these flags speak to the pride every supported has for their nations.


EAU DE LACOSTE L.12.12 ENERGIZED is available nationwide from April 2016.