Liam Hemsworth is the newest star of the Diesel Only The Brave TV campaign.
The new TV advert will explore the concept of courage and bravery. Set in an universe halfway between fantasy and reality, the Australian actor is playing the role of a hero. His journey is shared as he “lives bravely” as “Only The Brave” can, incarnating the modern man: brave enough to be vulnerable and strong enough to be his own hero.
International General Manager of Designer Brand Fragrances, Nathalie Duràn, shes the story behind the concept.
“Diesel’s new Only The Brave campaign is part of the ongoing saga that started when this iconic fragrance was launched. With Liam Hemsworth, this new chapter is taken into a new dimension. Using epic movie-style narration, the campaign invites viewers to dive into their innermost depths and find the strength to ‘live bravely’.”
“The film is an ode to bravery, based not only on the idea of courage, but also on the qualities of self-confidence, conviction, inner strength and determination. It symbolises the value of never giving up and facing obstacles to achieve one’s goal: the very spirit of Only The Brave.”
You can catch some behind the scenes action below.
Diesel’s new Only The Brave campaign will be featuring on TV and in print starting on 20th August 2015.