New Dove Men+Care Ad for Super Bowl XLIX | The Perfect Man

New Dove Men+Care Ad for Super Bowl XLIX

Get ready to pull out the tissues with Dove’s new Men+Care ad for the 2015 Super Bowl. The ad features various clips of children screaming “dad” or “daddy” before concluding with the text “What makes a man stronger? Showing that he cares.”

Dove has been increasingly focusing on incorporating men’s caring roles, reusing some of the clips from its 2014 Father’s Day “Real Dad Campaigns.” In a previous news release, Jennifer Bremner, director of marketing at Dove Men+Care, said:

“We know that men today are embracing their caring roles more than ever, and that these experiences are fulfilling and strengthening them…Especially at a time when fans are overwhelmingly hearing about physical feats on the football field, we wanted men (and women) to hear at least one voice saying, ‘Care Makes a Man Stronger.’”

A shortened 30-second version of the ad will air during the first quarter of the game.