New Restaurant: Smack | The Perfect Man

New Restaurant: Smack


The Goodman Restaurant Group have done it again, after the success of their restaurant Burger & Lobster, they are opening a brand new sister restaurant  in the heart of Mayfair for us to obsess over.  You will have probably already been to Burger & Lobster. A few times, if you’re anything like us. So you’ll be pleased to know about the new place, Smack Lobster Roll Deli .



Meet Smack. It’s technically a lobster roll deli, serving up tasty shellfish dishes and snacks to both eat in and take away. Think a multitude of lobster rolls in different flavours (no we weren’t aware you could get different flavours of lobster rolls either!), whole lobsters and a whole lotta sides. From courgette fries (they sound guilt-free enough for us to indulge) and lobster chowder.


It’s the new on-trend foodie place to be and be seen. Just think of the Instagram opportunities!


Smack opened on the 3rd November so it’s still very much the new little kid on the restaurant block but if the Burger & Lobsters anything to go by then we are in for a real treat.

Visit it at 26-28 Binney Street, Mayfair, W1K 5BN, open Monday – Saturday 11am – 11pm, Sunday 12 – 10.30pm.