Theo James, the star of The Divergent Series, is the new face of HUGO BOSS Fragrance.
The English actor will appear in the new HUGO BOSS advertising campaign. The brand chose Theo as their ambassador because of his intelligent wit, beguiling charm and good looks, which essentially resemble the modern ‘BOSS suitor’.
I’m honoured to be representing BOSS Parfums as an ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.
- Theo James, BOSS THE SCENT ambassador
BOSS THE SCENT Eau de Toilette is available at Debenhams nationwide.
RRP: £45.00 for 50ml, £64.00 for 100ml and £85.00 for 200ml